As competition heated up in the high-protein yogurt space, Epigamia needed to decide whether to double down or pivot its strategy. Mesa students led market research, 100+ consumer interviews, and taste tests to uncover insights, then built a 24-month roadmap across brand, product, and growth.

Two students from this team later joined Epigamia as Chiefs of Staff.

Blue Tokai wanted to scale its café footprint smarter, not faster, by choosing locations backed by data. Mesa students built a site selection framework that blended demographics, traffic, competition, and economics into one decision-making model.

Their prototype tool helped identify high-potential clusters for expansion.

Qila Games, an India-based studio, aimed to enter the Middle East by positioning its multiplayer game as both a gaming and social platform.

Mesa students built a complete GTM strategy covering branding, product design, and user user acquisition and retention, and competitive differentiation in the MENA region.

Device a GTM strategy for Comet’s newest sneaker drop while preserving its exclusivity.

Establish Blezd as a distinct jewellery brand in the spiritual jewellery space leveraging while building its identity as an innovative market disruptor.

Build an investment thesis in the sports sector on multi-sport facility businesses, sports equipment brands and retail businesses.